What is a Publicist?

A publicist is responsible for ensuring that their client or company is always portrayed positively in the public eye. Duties include managing day to day relations with media as well as the social media accounts of the company. Additionally, publicists are also responsible for scheduling events, speaking engagements, interviews and public appearances with the relevant personnel. In some instances, publicists are responsible for creating buzz for new products to increase sales and demand.  #MyPRTeam